Client Portfolio
Over the years, I've had the privilege of working with a diverse range of clients across industries, from food and wellness to tech and fashion. Each project is a reflection of my commitment to delivering high-quality content that tells a story, engages audiences, and drives results. Below, you’ll find a selection of client work showcasing tailored strategies, compelling copy, and creative solutions designed to elevate their brand presence.
SEO Blog Writing: Knix
I worked with Knix while Content Lead at Digital Sisco, focusing on SEO-driven blog content to enhance their online visibility and engagement. In addition to writing, I managed client relations, conducted content audits to optimize performance, and collaborated with a graphic designer to ensure cohesive visuals. This comprehensive approach helped strengthen Knix’s brand presence while driving organic traffic and improving search rankings.
Case Studies : Loopio
While working at Digital Sisco, I collaborated with Loopio to develop detailed case studies that showcased their client success stories. My work involved conducting in-depth research, crafting compelling narratives, and highlighting key metrics to demonstrate Loopio’s impact. These case studies not only helped build credibility but also served as valuable marketing assets to drive engagement and attract new business.
I partnered with Nautical Commerce to provide a final proofread for their B2B magazine on dropshipping, ensuring it was error-free and ready for print. With a tight deadline and high standards, I conducted a detailed review of the fully designed 7,000-word publication, catching any last-minute typos, grammar issues, or design-related errors. My meticulous attention to detail helped guarantee a flawless release for their quarterly magazine, delivered on time and with precision.
Email Marketing: Olive & Piper
Collaborating with Olive & Piper, a stylish jewelry brand, to develop targeted email campaigns that spotlight their best-selling collections and seasonal trends. Through a blend of strategic, engaging copy and thoughtful product storytelling, my work aims to enhance the customer experience, increase engagement, and drive sales. From timeless essentials to on-trend pieces, I help showcase their jewelry in a way that resonates with a sophisticated and fashion-forward audience.
I worked with Healthy Fitness Meals to develop and execute a strategic outreach campaign aimed at securing recipe features in prominent food publications. By building backlinks through targeted editor outreach, I helped drive organic traffic to healthyfitnessmeals.com, enhancing their SEO performance and visibility in the competitive food and wellness space.
Corporate Brand Copy: Hannaford Grocery Store + Stop & Shop
As a writer and editor for Stop & Shop and Hannaford, I leveraged my extensive food industry knowledge to craft compelling content for their in-store magazines. Focusing on seasonal ingredients and recipes, I created engaging articles that highlighted fresh, locally sourced produce, meal inspiration, and culinary tips. My role also involved overseeing the editorial process, ensuring that each piece was not only informative but also aligned with the brands’ messaging.
Data-driven SME content development: Creyos
As a data-driven content developer for Creyos, I produced highly researched articles that integrated their neurological software and data insights. By collaborating with subject matter experts, I transformed complex scientific data into clear, compelling content that showcased the unique capabilities of their software. This role required a balance of technical accuracy and engaging storytelling to effectively communicate the value of data-driven insights to a wider audience.
Content Strategist: The MadDev
In my role as a Content Strategist for The Mad Dev, a blog dedicated to the intersection of tech and mental health, I managed a comprehensive content calendar and oversaw freelance writers to ensure a steady flow of high-quality articles. I focused on SEO optimization to enhance visibility and engagement, applying best practices to drive organic traffic. Additionally, I sourced relevant images to complement the content, creating a visually appealing and cohesive reading experience. My work contributed to establishing The Mad Dev as a valuable resource in the tech and mental health space.
